Habits flourish when nurtured. Flora makes sustainable living easier.

Flora is a technology driven sustainable e-commerce platform for eco-friendly essentials. Stationed in San Fransisco, Flora identifies businesses with potential through its proprietary assessment system, and acquires, reinvents, and grows brands to provide greater access to sustainable products.

We met with the Flora team in a pivotal moment of transformation, as they sought investors to launch their new platform. Flora needed to communicate its potential not only as a passionate visionary but also as a confident and smart developer of e-commerce technologies.

For entrepreneurs, Flora is a resource with impact-driven mindset and operational expertise to scale their businesses. For eco-conscious consumers, Flora is a curator of sustainable products with real, calculated impact. Our mission was to develop a brand each audience would respond to and believe in.

The new branding’s leading amblem represents Flora’s sphere of influence around four central values: Sustainable, Innovative, Honest, Empowering. The petals detach and form patterns throughout the visual system. The brand marque functions as Flora’s stamp of approval for any business that meets its rigorous standards - a marking system which will expand into new categories such as fashion, food, dining, travel, and accommodation in the near future.

The renewed Flora concluded 2022 having raised $9 million from prominent investors including Lux Capital, Correlation Ventures, Climate Capital, D4 Ventures, Esas Ventures, Gokul Rajaram, and Firat & Fatih Isbecer.

Welcome to Flora’s habitat where well brands bloom.