İstanbulkart

Brand Strategy
Logo Design
Brand Identity
Communication Strategy & Design
Communication Campaign

Awards
Effie Awards,Curious Felis,Kristal Elma,GMK
Client: BELBİM 
Creative Director: Onur Gökalp 
Managing Director: Hatice Çağlar 
Copywriter & Strategist: Nur Yıldırım 
Art Director: Seda Yüksel
Graphic Design: Naci Mert
Project Manager: Oğul Girgin 
Media Agency: Medya AŞ 
Production Agency: Noise Film 
Director: Oğuz Uydu 
DOP: Arınç Arısoy 
Music: Magic Post Studios 
Post-production: Magic Post Studios

İstanbulkart, Istanbul's 14 year old transit pass, developed into a city card with new fintech capabilities. On a mission to rebrand a product with over 10 million active users and an essential part of everyday life in Istanbul, we crafted an emotionally fueled story through the three words Istanbul’s residents needed to hear: Istanbul loves you.

Istanbul is home to over 15 million, a cultural and financial capital, and a metropol that moves at a pace that often feels overwhelming. Nevertheless, the city’s residents share a profound attachment to it that exists beyond material motivations. We turned to this unique connection when introduced to the İstanbulkart rebranding project. In surveys, people consistently reported that they loved Istanbul deeply, but felt that their feelings weren’t reciprocated. This revealed an opportunity to give the city its own way of displaying affection, which became the point of origin for İstanbulkart’s brand transformation.

İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart

Istanbulkart, Relaunch Video

Creative Director: Onur Gökalp 
Project Manager: Oğul Girgin 
Media Agency: Medya AŞ 
Production Agency: Noise Film 
Director: Oğuz Uydu 
DOP: Arınç Arısoy 
Music: Magic Post Studios 
Post-production: Magic Post Studios

İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart

İstanbulkart, İstanbul Seni Seviyor Relaunch Product Video (Mobile App)

İstanbulkart, İstanbul Seni Seviyor Relaunch Product Video (Marketplace)

İstanbulkart, İstanbul Seni Seviyor Relaunch Product Video (Cafe)

İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkartİstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart
İstanbulkart