İstanbulkart
Brand Strategy
Logo Design
Brand Identity
Communication Strategy & Design
Communication Campaign
Creative Director: Onur Gökalp
Managing Director: Hatice Çağlar
Copywriter & Strategist: Nur Yıldırım
Art Director: Seda Yüksel
Graphic Design: Naci Mert
Project Manager: Oğul Girgin
Media Agency: Medya AŞ
Production Agency: Noise Film
Director: Oğuz Uydu
DOP: Arınç Arısoy
Music: Magic Post Studios
Post-production: Magic Post Studios
İstanbulkart, Istanbul's 14 year old transit pass, developed into a city card with new fintech capabilities. On a mission to rebrand a product with over 10 million active users and an essential part of everyday life in Istanbul, we crafted an emotionally fueled story through the three words Istanbul’s residents needed to hear: Istanbul loves you.
Istanbul is home to over 15 million, a cultural and financial capital, and a metropol that moves at a pace that often feels overwhelming. Nevertheless, the city’s residents share a profound attachment to it that exists beyond material motivations. We turned to this unique connection when introduced to the İstanbulkart rebranding project. In surveys, people consistently reported that they loved Istanbul deeply, but felt that their feelings weren’t reciprocated. This revealed an opportunity to give the city its own way of displaying affection, which became the point of origin for İstanbulkart’s brand transformation.





Istanbulkart, Relaunch Video
Creative Director: Onur Gökalp
Project Manager: Oğul Girgin
Media Agency: Medya AŞ
Production Agency: Noise Film
Director: Oğuz Uydu
DOP: Arınç Arısoy
Music: Magic Post Studios
Post-production: Magic Post Studios



İstanbulkart, İstanbul Seni Seviyor Relaunch Product Video (Mobile App)
İstanbulkart, İstanbul Seni Seviyor Relaunch Product Video (Marketplace)
İstanbulkart, İstanbul Seni Seviyor Relaunch Product Video (Cafe)







