Millenicom is an alternative telecommunication company which provides fast internet connection with the statement of ‘without engagement’ in Turkey. It was for the first time that a telecommunication company embrace ‘without engagement’ statement with unbeatable price in the sector. Depending on the powerful claim, Monroe creates assertive and fun promotion video that also underlies the price advantage thereby cutting through the clutter. Along the video; communication design and strategy are created by Monroe team, as well.